L'Arbre
Fromager

À propos du client

A place of welcome and listening, L'Arbre Fromager is an association supporting women that accompanies all women in French Guiana who suffer or have suffered domestic violence. For more than 20 years, it has positioned itself as a privileged place for issues related to parenting, health, housing and professional integration.

Cheese tree logo on a background photo of a young Guyanese woman sitting at the foot of a tree

Make
the
association
identifiable
and
strengthen
proximity
with
its
target

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A
logo
synonymous
with
life
and
strength

LOGO CONSTRUCTION

The logo plays with imperfect shapes that celebrate beauty and uniqueness. It represents a woman inside a kapok, the fruit of the cheese tree: a sacred Antillean tree. Like the women it embodies, the logo is meant to be authentic and recognizable. The kapok leaves illustrated around the silhouette recall the shape of the tree, evoking growth and rebirth, to celebrate the positive positioning of the association.

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Combine
the
photo
with
the
illustration
to
give
authenticity
and
proximity
to
their
image

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