L'Arbre Fromager
À propos du client
A place of welcome and listening, L'Arbre Fromager is an association supporting women that accompanies all women in French Guiana who suffer or have suffered domestic violence. For more than 20 years, it has positioned itself as a privileged place for issues related to parenting, health, housing and professional integration.
Make the association identifiable and strengthen proximity with its target
L'objectif
To ensure the transmission of a positive image, synonymous with proximity and humanity, it was necessary to give a new image to the association. As a result, the focus is more on support than on stigma.
Increase brand awareness
Develop a positive image
Becoming identifiable and recognized
mission réalisées
Logo redesign
Brand identity
Graphic chart
Brand strategy
A logo synonymous with life and strength
LOGO CONSTRUCTION
The logo plays with imperfect shapes that celebrate beauty and uniqueness. It represents a woman inside a kapok, the fruit of the cheese tree: a sacred Antillean tree. Like the women it embodies, the logo is meant to be authentic and recognizable. The kapok leaves illustrated around the silhouette recall the shape of the tree, evoking growth and rebirth, to celebrate the positive positioning of the association.
Transmit more positives, while remaining true to their mission
A REDESIGNED IDENTITY FOCUSED ON THE POSITIVE CONTRIBUTION OF THE ASSOCIATION
What if we focused on the future instead of the past? In his support. L'Arbre Fromager always prioritizes the opportunities that will be available to the women who come to them. And it is in this spirit that we wanted to celebrate their positive influence on society, while remembering the timeless symbol of growth, resilience and renewal: the cheese tree. At the same time, to inspire trust, create relationships and soothe, we chose bright and soft colors, inspired by skin tones and Guyanese flora.