New identity for Semop Agglo'bus
À propos du client
The SEMOP AGGLO'BUS was created on October 1, 2020, succeeding the Régie Communautaire de Transport which had managed the network since 2012. This bus network includes 8 lines connecting Cayenne, Rémire-Montjoly and part of Matoury, thus serving a large majority of public establishments so that each user can easily move around the island of Cayenne.
Guide de marque
July
2023
Giving a new dimension to urban transport.
L'objectif
Making the image of urban transport on the island of Cayenne more attractive and engaging for the Guyanese population: this was our challenge. Imagine a visual universe in harmony with the splendor of the landscapes of French Guiana, so that each trip becomes an invitation to travel.
Modernize
Increasing the attractiveness of buses
Offer an engaging travel experience
mission réalisées
Brand identity
Graphic chart
Brand strategy
A brand that takes you to a completely different universe.
A FLUID AND ACCESSIBLE IDENTITY
We wanted to create a visual universe that not only transports users, but invites them to rediscover French Guiana through each journey. Inspired by the richness and beauty of local landscapes, this new branding conveys the idea of a pleasant and adventurous journey, while strengthening the link between buses and their environment. The graphic identity aims to make both residents and visitors want to explore French Guiana with the Semop Agglo'bus, making each trip a unique visual and emotional experience.
A trip in the colors of French Guiana
BUILDING BRAND IDENTITY
We have designed a graphic universe deeply rooted in Guyanese identity, which reflects a brand image that is both lively and inclusive. Warm and energizing colors blend with shades of blue inspired by Semop agglo'bus buses, creating a harmonious contrast that captures attention. The typography, with its soft and welcoming curves, reinforces the accessible and fun nature of the whole, translating into an inclusive and caring approach. The iconography, for its part, revolves around lines drawn by hand, combining fluidity and bounce. These lines evoke the fluid movement of bus routes, drawing the routes with lightness. Finally, the photographic universe completes this identity with spontaneous captures of passengers, smiling and immersed in their daily lives. These visuals allow travelers to recognize themselves in the brand image and to project themselves into a pleasant travel experience that is connected to their reality.
A perfect combination between the continental and the regional
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